"It looked like the beginning of a very long journey." "It's an impressive piece of technology, but it was almost like a tease," said Gartner analyst Tuong Nguyen. Vision Pro will sell for $3,500 once it's released in stores early next year. "This marks the beginning of a journey that will bring a new dimension to powerful personal technology," Cook told the crowd.Īlthough Apple executives provided an extensive preview of the headset's capabilities during the final half hour of Monday's event, consumers will have to wait before they can get their hands on the device and prepare to pay a hefty price to boot.
After years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek goggles - dubbed "Vision Pro" - at the the company's annual developers conference held on a park-like campus in Cupertino, California, that Apple's late co-founder Steve Jobs helped design.
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